The Life Starter
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Course Library · Lesson 2 of 6
Money · Guided lesson

Cost each reward and the campaign

About 30 minutes · 8 reading + 22 practice and checks
Time includes reading, practice, and questions. Extra videos or further study are optional.
See this course’s project requirements

An unpublished reward-campaign packet with reward terms, costs, funding goal, fulfillment schedule, stress test and backer update.

Keep your working files in your own notebook or software. Save a private description, checklist, and work link in My Proof.

What to include

  • A campaign promise and two reward descriptions, including a physical-reward cap.
  • A reward and campaign cost model with exclusions labeled. A checked campaign goal and the assumptions that make it feasible.
  • A reward-fulfillment schedule with capacity and delay triggers.
  • A cost stress test and a documented reserve tradeoff.
  • An unpublished campaign packet with a delay update and reasoned launch decision.

Review and revise

Use these criteria to check your work and choose what to improve.

  • Calculations reconcile to the supplied records, with units and dates labeled.
  • Assumptions and missing information are visible, including the changed scenario.
  • The recommendation follows the evidence and explains an important limitation.
  • The six lesson outputs form a usable handoff that another learner can check.
Open the full course project
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Before you begin

The idea in everyday life

Night Bus plan: 60 digital pledges at $10 and 40 physical at $25. Fixed creation costs $600. Each physical copy costs printing $5, packing $1 and shipping $6. Digital delivery has no additional per-copy cost in this simplified case. Invented combined platform/payment fee is 8% of pledges. Reserve is $150. Tax and creator income are not included.

The idea

Every promised reward can add costs. A pledge total needs a fulfillment model behind it.

Follow along

Cost each reward and the campaign — worked practice

Every promised reward can add costs. A pledge total needs a fulfillment model behind it.

Night Bus plan: 60 digital pledges at $10 and 40 physical at $25. Fixed creation costs $600. Each physical copy costs printing $5, packing $1 and shipping $6. Digital delivery has no additional per-copy cost in this simplified case. Invented combined platform/payment fee is 8% of pledges. Reserve is $150. Tax and creator income are not included.

  1. 1. Total pledges

    Multiply counts by tier prices.

    You should see: Digital $600; physical $1000; total $1600.

    Use count and price for each tier.

  2. 2. Cost physical rewards

    Sum 5 + 1 + 6 and multiply by 40.

    You should see: $12 each; $480 total.

    Shipping is part of the promise.

  3. 3. Calculate fee

    Multiply $1600 by 8%.

    You should see: Fees $128; net funds $1472.

    Gross pledges are not spendable net funds.

  4. 4. Compare uses

    Add creation 600, rewards 480 and reserve 150.

    You should see: Planned uses $1230; remaining $242 before excluded items.

    A remainder is not automatically personal profit.

Now change one thing

Twenty rewards cost 4 to print, 1 to pack and 5 to ship each. Enter total fulfillment cost.

Your work

What to finish

A reward and campaign cost model with exclusions labeled.

Common mistake

Watch for this

Counting gross pledges as money available for production.

How can I tell I understand it?

Explain your calculation or classification and reproduce the changed case without copying the worked result.

Try 3 questions

Quick knowledge check

Answer all 3 questions. Get at least 2 right and the lesson completes automatically.

Not yet passed

You’ll get an explanation for each answer. Signed in? Your results save to your account.

1Thirty rewards at $15 each produce pledges of?
2An invented fee is 10% of $900. Net funds after only that fee are?
3Which cost is missing if a physical tier includes delivery but budgets printing only?
0 of 3 answeredApply the lesson to a short question, then review the explanation.
2
Finish this lesson

Pass the check. We’ll save the progress.

Answer all 3 questions above and get at least 2 right. You can review the explanations and try again.

Go to the knowledge check
Optional course overview video · same video as Lesson 1
KickstarterKickstarter for Comics: Rewards and FulfillmentYouTube
Optional course overview

Kickstarter for Comics: Rewards and Fulfillment

From Kickstarter. Watch here or open it on YouTube .

Optional course overview. Follow the written steps below at your own pace.
Tools, templates, and lesson sources

Tools and templates

Tools open in a new tab so you can keep your place here.

Sources and further reading

Explore the references behind this lesson.

Kickstarter Creator Handbook: Funding
Source & access notes · checked 2026-09-12

Inspected all-or-nothing funding and goal planning. Actual platform fees are not used in the exercise.

Access: Public page inspected without a sign-in; linked services may have separate requirements.

Reuse: Link to the original. Free reading does not imply permission to reproduce the page; lessons and fixtures here are original.

Kickstarter Creator Handbook: Fulfillment
Source & access notes · checked 2026-09-12

Inspected production, shipping, packaging, budgeting and backer communication.

Access: Public page inspected without a sign-in; linked services may have separate requirements.

Reuse: Link to the original. Free reading does not imply permission to reproduce the page; lessons and fixtures here are original.

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