Learners ages 14+ exploring work and adults preparing for an entry-level or next-stage responsibility. Work eligibility, supervision and occupational requirements remain separate.
Course 205 · Work course 75
Plan a Permission-Based Email Campaign
Build an unsent fictional two-message campaign with a permission/withdrawal ledger, preference segments, useful message copy, accessible action and opt-out QA, send-calendar holds and a privacy-aware delivered/unique-action review.
Before you start
Paper or a local document and a basic calculator are enough; all required records are supplied.
Work Online: Email, Documents, Calendars, and Meetings See everything you’ll needFree download · Original practice data · No external account required. Download the starter pack
What you’ll leave with
An unsent fictional two-message campaign with a permission/withdrawal ledger, preference segments, useful message copy, accessible action and opt-out QA, send-calendar holds and a privacy-aware delivered/unique-action review.
Start course Start without an account. Sign in to save lesson progress across devices.
Your project
Start with the practice files. Build your project one lesson at a time.
Practice files are free without an account. Sign in to save your project record in My Proof: a description, checklist, and optional work link. Keep the original files in your own app or notebook; saving a project record does not upload them.
- Get your materialsDownload practice filesSupplied practice cases, a blank working record, complete lesson instructions, and annotated worked examples.
- Make your projectView the project checklist Work in your own notebook, document, or software. Use the supplied practice examples when you prefer.
- Keep a private recordSave a project record Sign in to save a description and checklist, then return to update them.
Course handbook
Know the route before you begin.
Here’s what you’ll need and what you’ll make. You can return to this guide during any lesson.
- Paper or a local document and a basic calculator are enough; all required records are supplied.
- Recommended preparation: Work Online: Email, Documents, Calendars, and Meetings. Use fictional information throughout.
Finish with proof you can use.
An unsent fictional two-message campaign with a permission/withdrawal ledger, preference segments, useful message copy, accessible action and opt-out QA, send-calendar holds and a privacy-aware delivered/unique-action review.
Save a project record in My ProofSee project checklist and review criteria
Keep your working files in your own notebook or software. Save a private description, checklist, and work link in My Proof.
What to include
- Save four-record permission ledger and policy/jurisdiction boundary; include the original-case decision evidence and a separate changed-case result.
- Save segment rules and excluded reasons by ID; include the original-case decision evidence and a separate changed-case result.
- Save two original unsent messages with clear opt-out placeholder; include the original-case decision evidence and a separate changed-case result.
- Save paper QA findings and hold actual send-readiness claim; include the original-case decision evidence and a separate changed-case result.
- Save revised calendar and exclusions with no auto-send action; include the original-case decision evidence and a separate changed-case result.
- Save permission/segments/copy/QA/calendar/metrics campaign packet; include the original-case decision evidence and a separate changed-case result.
Review and revise
Use these criteria to check your work and choose what to improve.
- The final packet uses the supplied task-specific constraints and all six records agree.
- Every result can be traced to an identifier, input, calculation or stated decision rule.
- Changed-case practice updates dependent records and keeps holds or uncertainty visible.
- The packet states the learner role, authority boundary and specific next verification needed before real work.
Three ideas to help you along the way
Three useful ideas
The rules behind the steps.
Match the task-specific constraint
Campaign eligibility requires a current permission record for the intended content plus no withdrawal; being a customer or having a public address is not permission under this exercise.
Keep decisions traceable
Preserve the original records and identify which person or policy can authorize a change; a plausible assumption is not approval.
Test the handoff
Campaign metrics need defined denominators, unique people and known tracking limits; automated opens/clicks are not guaranteed human intent or verified learning outcomes.
What do these words mean?
Key words
Key terms worth knowing.
- Permission ledger
- Current content-specific permission and evidence with withdrawals.
- Suppression
- A hold preventing marketing to withdrawn/unqualified recipients.
- Segment
- Recipient group defined by permission and stated relevant intent.
- Unique action
- Distinct recorded recipient action, not repeat-event count.
- Tracking limitation
- Reason a measured open/click may not represent human activity.
Your route6 lessons.
6 lessons.
One useful project.
Work in order the first time. Each lesson makes something the next lesson can use.
- 1Up next
Build a permission and withdrawal ledger
Save four-record permission ledger and policy/jurisdiction boundary. Explain how campaign eligibility requires a current permission record for the intended content plus no withdrawal; being a customer or having a public address is not permission under this exercise.
- 210 min
Segment by permitted content and useful learner intent
Save segment rules and excluded reasons by ID. Explain how segments reflect recorded preferences and task needs, not invented sensitive traits or permission for other content; a contact can belong to more than one permitted segment.
- 318 min
Write two truthful messages for a short lifecycle
Save two original unsent messages with clear opt-out placeholder. Explain how each message should have a useful purpose, accurate sender/subject and one clear action; invented scarcity or fake official status undermines trust.
- 413 min
Audit opt-out accessibility and release prerequisites
Save paper QA findings and hold actual send-readiness claim. Explain how a send-readiness check separates copy, recipient eligibility, opt-out operation, and technical/legal setup; paper QA cannot certify an actual sender configuration.
- 511 min
Recheck withdrawals and calendar pressure before each send
Save revised calendar and exclusions with no auto-send action. Explain how recipient state can change between scheduling and release; the latest suppression/preference ledger controls each message, not the old export.
- 615 min
Report delivered and unique actions with measurement limits
Save permission/segments/copy/QA/calendar/metrics campaign packet. Explain how campaign metrics need defined denominators, unique people and known tracking limits; automated opens/clicks are not guaranteed human intent or verified learning outcomes.
Use the tools
See all tools Tools to help you practice.
ZIP · practice files
Plan a Permission-Based Email Campaign practice files
Supplied practice cases, a blank working record, complete lesson instructions, and annotated worked examples.
Text worksheet
Your course project worksheet
A downloadable text worksheet with each lesson’s working output, space for your answers, and the shared final-project checklist. Save your own copy.
Source transparency
Sources and further study.
Explore the references behind the lessons and take your learning further. Source notes explain access and reuse.
CAN-SPAM Act: A Compliance Guide for Business | Federal Trade Commission
Source & access notes · checked 2026-10-01
Public agency or educational context; no source exercises are copied and no simulated threshold is presented as an official rule. Page title and relevant content inspected; no interactive controls or credential process tested.
Access: Readable official page retrieved with the web reader on 2026-10-01.
Reuse: All teaching cases, data, worked steps and questions are original. Link and limited paraphrase for context; no copied source exercises.
The Importance of Permission | Mail chimp
Source & access notes · checked 2026-10-01
Public agency or educational context; no source exercises are copied and no simulated threshold is presented as an official rule. Page title and relevant content inspected; no interactive controls or credential process tested.
Access: Readable official page retrieved with the web reader on 2026-10-01.
Reuse: All teaching cases, data, worked steps and questions are original. Link and limited paraphrase for context; no copied source exercises.
Email sender guidelines - G mail Help
Source & access notes · checked 2026-10-01
Public agency or educational context; no source exercises are copied and no simulated threshold is presented as an official rule. Page title and relevant content inspected; no interactive controls or credential process tested.
Access: Readable official page retrieved with the web reader on 2026-10-01.
Reuse: All teaching cases, data, worked steps and questions are original. Link and limited paraphrase for context; no copied source exercises.
Apple Mail Privacy Protection (MPP) FAQs | Mail chimp
Source & access notes · checked 2026-10-01
Public agency or educational context; no source exercises are copied and no simulated threshold is presented as an official rule. Page title and relevant content inspected; no interactive controls or credential process tested.
Access: Readable official page retrieved with the web reader on 2026-10-01.
Reuse: All teaching cases, data, worked steps and questions are original. Link and limited paraphrase for context; no copied source exercises.
Ready when you are
Start lesson one Start with the first useful move.
You’ll always know what to do, what to make, and where to go next.
Open collaboration ideaHelp keep this complete course free.
Potential collaboration: Schools, workforce partners and employers interested in practical work samples; no established sponsorship is claimed.
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