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Work · Guided lesson

Write neutral interview prompts

About 22 minutes · 4 reading + 18 practice and checks
Time includes reading, practice, and questions. Extra videos or further study are optional.
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A service-research brief with neutral interview questions, a consent plan, coded fictional transcripts, and findings linked to evidence.

Keep your working files in your own notebook or software. Save a private description, checklist, and work link in My Proof.

What to include

  • A one-page research brief with question, scope and known evidence limits.
  • A five-prompt interview guide with a neutral follow-up probe.
  • A practice consent script and data-lifecycle table.
  • A three-row coded evidence table with interpretation and uncertainty columns.
  • A findings map with supporting IDs, contrary evidence, and open questions.
  • A complete research packet and concise readout with findings, limits, owner and next evidence needs.

Review and revise

Use these criteria to check your work and choose what to improve.

  • Every required section is present and traceable to the supplied case facts.
  • Decisions separate known facts, assumptions, and unresolved questions.
  • Records, calculations, and instructions agree with each other and the stated rules.
  • The final revision addresses a changed case and explains what someone should do next.
Open the full course project
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Before you begin

The idea in everyday life

All North Room service records are fictional. Research question: how do members decide when and how to reserve an evening studio? Three simulated transcripts, not a representative sample: P1 Ari: “The page said open six to nine. I could not tell whether I could start at eight, so I called before booking.” P2 Bo: “Booking a seven o’clock slot worked. The reminder arrived after I had already left home; I wanted it earlier.” P3 Cam: “I like checking times quietly online first. I also could not tell the latest start time, but the desk explained it and I booked.” These statements report experiences; no screen interaction was directly observed. Draft questions: A “Was our confusing page frustrating?” B “Would a perfect app make you book more?” C “Tell me about the last time you tried to book an evening slot.” D “What happened next?” The guide should include a recent-event opening, sequence questions and a neutral probe. You will write the guide; no live interview is assigned.

The idea

The wording of a question can influence the evidence it produces.

Follow along

Write neutral interview prompts — guided practice

Build a short guide that invites concrete experiences.

Use a text editor, a free document editor, or paper. Start from the following fictional records; they reset this lesson even if your earlier answer differed. All North Room service records are fictional. Research question: how do members decide when and how to reserve an evening studio? Three simulated transcripts, not a representative sample: P1 Ari: “The page said open six to nine. I could not tell whether I could start at eight, so I called before booking.” P2 Bo: “Booking a seven o’clock slot worked. The reminder arrived after I had already left home; I wanted it earlier.” P3 Cam: “I like checking times quietly online first. I also could not tell the latest start time, but the desk explained it and I booked.” These statements report experiences; no screen interaction was directly observed. Draft questions: A “Was our confusing page frustrating?” B “Would a perfect app make you book more?” C “Tell me about the last time you tried to book an evening slot.” D “What happened next?” The guide should include a recent-event opening, sequence questions and a neutral probe. You will write the guide; no live interview is assigned.

  1. 1. Identify leading language

    Mark the assumptions in A and B.

    You should see: A assumes confusion and frustration; B praises a hypothetical solution.

    Those cues can encourage agreement.

  2. 2. Keep a concrete opening

    Use C to invite a specific event.

    You should see: A recent attempt anchors the account in experience.

    Past events can be probed for actions and context.

  3. 3. Add sequence prompts

    Use before/during/after questions without supplying feelings.

    You should see: What did you check? What happened next? How did it end?

    Sequence reveals decisions and consequences.

  4. 4. Write a neutral probe

    Follow an unclear phrase without proposing its meaning.

    You should see: You said “too late.” What happened before you received it?

    A probe can clarify the participant’s meaning instead of substituting yours.

Now change one thing

Classify this changed prompt using the exact label Neutral or Leading: “How much did you love our easy booking page?”

Your work

What to finish

A five-prompt interview guide with a neutral follow-up probe.

Common mistake

Watch for this

Asking people to agree with your diagnosis or predict behavior under an idealized solution.

How can I tell I understand it?

Check your result against the worked example, then explain the changed case without using an unstated assumption.

Try 3 questions

Quick knowledge check

Answer all 3 questions. Get at least 2 right and the lesson completes automatically.

Not yet passed

You’ll get an explanation for each answer. Signed in? Your results save to your account.

1A participant says a step was difficult. Which follow-up best clarifies their experience?
2Which question is most grounded in behavior?
3A researcher asks two questions at once and gets one vague answer. What is a useful repair?
0 of 3 answeredApply the lesson to a short question, then review the explanation.
2
Finish this lesson

Pass the check. We’ll save the progress.

Answer all 3 questions above and get at least 2 right. You can review the explanations and try again.

Go to the knowledge check
Optional course overview video · same video as Lesson 1
NNgroupThe 3 Types of User Interviews: Structured, Semi-Structured, and UnstructuredYouTube
Optional course overview

The 3 Types of User Interviews: Structured, Semi-Structured, and Unstructured

From NNgroup. Watch here or open it on YouTube .

Optional course overview. Follow the written steps below at your own pace.
Tools, templates, and lesson sources

Tools and templates

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Sources and further reading

Explore the references behind this lesson.

GOV.UK in-depth interviews
Source & access notes · checked 2026-09-12

Inspected planning, neutral questions, listening and interview structure.

Access: Public official service manual; no account.

Reuse: Reference only. Site indicates Open Government Licence v3.0 except where stated; all course prompts and transcripts are original.

GOV.UK analyze a research session
Source & access notes · checked 2026-09-12

Inspected observations, grouping evidence and developing findings without jumping directly to solutions.

Access: Public official service manual; no account.

Reuse: Reference only; no templates or example participant material copied.

GOV.UK consent for research
Source & access notes · checked 2026-09-12

Inspected informed voluntary consent and explaining data use; UK organizational context, not a universal legal checklist.

Access: Public official service manual; no account.

Reuse: Reference only; the practice protocol is an original fictional exercise.

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