Label campaign links consistently

Label campaign links consistently — worked practice

Campaign labels make later records interpretable. They should describe the campaign without including private information.

Use only the fictional reserved domain https://example.org/posters. Required labels: source=campus, medium=email, campaign=fall_prints. A second link has source=Campus and medium=e-mail; the team has chosen all-lowercase source and the exact medium email.

1. 1. Build link

   Append utm_source=campus&utm_medium=email&utm_campaign=fall_prints after a question mark.

   You should see: https://example.org/posters?utm_source=campus&utm_medium=email&utm_campaign=fall_prints

   Standard parameters label external campaign traffic.

2. 2. Normalize

   Replace Campus with campus and e-mail with email in the second record.

   You should see: Both records use the team’s chosen labels.

   Inconsistent labels fragment comparisons.

3. 3. Check privacy

   Leave names, emails and student IDs out of the URL.

   You should see: The link contains only campaign categories.

   URLs can be logged and shared.

4. 4. Save dictionary

   Record each parameter, allowed value and meaning.

   You should see: A three-field campaign naming guide.

   A dictionary helps future users apply the same rule.