Choose the reputation you want
Want more background?
The idea in everyday life
Decide what you want to be known for, who needs that work, and which opportunity you want it to lead to.
A personal brand is the shortcut people use to remember what you are reliably useful for.
One step at a time.
Use the sample or information you have permission to use. Keep your work as you go. You can pause between steps.
- 1
Name the people you want to help, the problem or aspiration they recognize, and the work you can credibly do.
- 2
Inventory evidence, lived experience, perspective, and constraints instead of inventing a glamorous identity.
- 3
Write a one-sentence positioning statement and three supporting claims that can each be proven.
- 4
Define off-brand topics, private areas, and opportunities you will decline.
See how it works.
Nia positions herself as a customer-onboarding designer for small subscription software teams, supported by three workflow redesigns.
Did you cover these?
- Your work includes a positioning brief with audience, useful association, evidence, boundaries, and target opportunity.
- Check this common mistake: Using broad labels such as entrepreneur, creative, or thought leader that give nobody a reason to remember or refer you.
- A stranger can repeat who you help, what you help them do, and why your claim is credible.
What to finish
A positioning brief with audience, useful association, evidence, boundaries, and target opportunity.
Watch for this
Using broad labels such as entrepreneur, creative, or thought leader that give nobody a reason to remember or refer you.
How can I tell I understand it?
A stranger can repeat who you help, what you help them do, and why your claim is credible.
Quick knowledge check
Answer all 3 questions. Get at least 2 right and the lesson completes automatically.
You’ll get an explanation for each answer. Signed in? Your results save to your account.
Pass the check. We’ll save the progress.
Answer all 3 questions above and get at least 2 right. You can review the explanations and try again.
Go to the knowledge checkOptional course overview video
Powerful Personal Branding
From TEDx Talks. Watch here or open it on YouTube .
Watch for an idea you can use in the practice below. You can pause or skip this optional overview.Tools, templates, and lesson sources
Tools and templates
Tools open in a new tab so you can keep your place here.
Sources and further reading
Explore the references behind this lesson.
Report a problem with this lesson
Tell us what went wrong. Please leave out personal information and private project contents.